Beall educated at Lane Technical School and the University of Chicago,
was a designer ahead of his time. Primarily self-taught in graphic
design, he exemplified a great knowledge and understanding of the
European avant-garde. His early work shows the influence of constructivist
and Bauhaus energy mixed with his personal sense of control. Beall
exhibited a great talent for communicating ideas and elevating the
taste and expectations of the corporate client. In 1937, Beall became
the first American designer to have a one man show at the Museum
of Modern Art, featuring his posters for the Rural Electrification
Administration. These posters, his art direction of Scope the house
magazine for Upjohn Pharmaceuticals Co., International Paper Co.
and Connecticut Life Insurance helped to change the way industry
viewed design. In 1992, he received the AIGA medal. His
work was a model of the idea that good design could be effective
communication and good business.
- July 1938